SR Tape Stock Shortage

Has the recent worldwide shortage in SR tape stock caused any issues for upcoming Productions? Why not shoot data to file based recorders and recreate the SRW1 workflow with DPX files. Alexa, F3, F35, F65 and more can all record to data recorders and Pure Digital has been shooting this way for over 6 years. Call us now for a quote and shoot your Production uncompressed to disk.

New Pure RAW division

New for 2011 Pure Digital Services is pleased to announce the development of its Pure RAW division. This will primarily look after camera RAW digital negative from cameras such as Arri Alexa (ArriRAW), EPIC from Red and the new F65 from Sony. Full data workflows for 2D and 3D will be offered as well as the necessary hardware to record the RAW format for the Alexa, EPIC and F65.

Mistika ArriRAW Live

Mistika ArriRAW Live arrives at Pure Digital Services, take the next step to higher image quality an improved workflows!

ALEXA 3D - ANOTHER NEW ALEXA - THIS TIME IT’S M

Republished with permission from www.definitionmagazine.com

ANOTHER NEW ALEXA - THIS TIME IT’S M

ARRI is developing a further model in the ALEXA family of cameras: the ALEXA M - a new, remote solution consisting of a separate camera head and body.

At the Arri press conference it was also announced that the Cameron Pace Group, James Cameron and Vince Pace will be entering an agreement to co-develop the camera system and as a result that Group will have exclusive commercial access to the first systems to be made available in September 2011, Serial production and sales release of the ALEXA M to all customers will commence during the first quarter of 2012.”

ALEXA M is tailored for action photography, tight corner shots and 3D productions. Based on proven ARRI technologies, the M model features the same great image quality that has made ALEXA so popular.

The M head is optimized for small size and low weight, offering the flexibility when used on lightweight 3D setups. Multiple mounting points on top and bottom allow an easy setup onto existing 3D rigs. Head and body are connected with a fibre optic cable that can also be used for powering the head, depending on distance. The back end provides various recording options, just like the standard ALEXA does: images, sound and metadata can be recorded onto SxS cards or on external recording devices, offering different kinds of workflows.

ALEXA M has a PL mount, works perfectly with all existing 35mm lenses and is compatible with a wide range of ARRI accessories.

Pure RAW Testing with ArriRAW Live

Pure RAW, part of Pure Digital Services, have spent all day yesterday prepping and testing another ArriRAW LIVE system from Mistika in the UK for our upcoming ArriRAW projects, of which one is in 3D and another data show for Disney. We consulted with Mistika and Steve Shaw at Light Illusion to create a full onset workflow for ArriRAW and are delighted with the results.

The ArriRAW live unit allows for real time 3K playback on location and near real time full technical debayer, all created and delivered on location, allowing for speedier workflows, full 3K DPX delivery to Post, 3K playback and verification on set including full dailies and offline content, including iPad screeners, all from the fully debayered Master DPX and all created near set.

I have uploaded some images from our UK test yesterday at www.puredigitalservices.com within the blog page, do take a look. More details coming during today at NAB plus a full technical evaluation on our blog pages this week.

Thanks must go to Mistika SGO and Geoff Mills, Light Illusion Steve Shaw and Sandy and to S.two for all the hard work and research to bring this system to market, thankyou all.

Testing Today!

Owner of Pure RAW! Daniel Mulligan is today taking delivery of a brand new Mistika ArriRAW system. Testing done check out the images!

Coming to Pure Digital in 2011

Pure Digital and Mistika are to announce the Worlds first on location ArriRAW full resolution workflow toolset.

Full Press Release to Follow in the Next Few Days!

Alexa Studio Camera

Republished with permission from www.definitionmagazine.com

Today Arri complete the programme of three ALEXA cameras that they announced back in 2009. The original ALEXA followed by the ALEXA Plus and now ALEXA Studio. ALEXA Plus was announced at
last year’s IBC in Amsterdam. The Plus is a ‘back to Arri dealership’ mod to the ALEXA and Arri have reported that 70% of Alexa owners have chosen to upgrade.

Now there is a new ALEXA, the Studio. (Differentiated in a similar way that the ArriCAM and ArriCAM Studio are). Arri are quick to underline that ALEXA is their platform, one that will be improved upon as and when the technology allows. The new family member is the one that many have been waiting for, the one with the optical viewfinder. The Studio’s optical viewfinder system, Arri say, will pass the performance of the ArriCAM and in fact any that Arri has made up to now. The complexity of producing a rotating mirror shutter system in a digital environment is why there aren’t many around, the only other is on the Arri’s D21 system.

With ALEXA Arri are trying to mirror their film camera logistics. You have ArriCAM Studio, ArriCAM Light, 435, and 235. All these cameras work on a typical feature film but do different things. They are used differently but produce inter-cuttable images. With the three ALEXAs Arri want a similar situation. Products differentiated on functionality not so much on basic performance. The picture quality remains the same. Of course on the Studio camera you can do anamorphic but with 16:9 you may have a Studio for a well controlled environment, a Plus on the shoulder and grab shots with the ALEXA.

The Studio then will have the new optical viewfinder and a 4:3 sensor with the total pixel count is 3392 x 2200 (27.98 mm x 18.15 mm). The active pixel count is 2880 x 2160 (23.76 mm x 17.82 mm).

The sensor is the same as the previous ALEXA cameras but in that camera the signal processing only deals with the 3-perf part, 16:9 area, the top and bottom of that area are not used and not powered. The Studio’s signal processing goes beyond that to include the rest of the sensor and so the camera will be more power thirsty.

ALEXA Studio will have the same recording capabilities with the SxS the same as with the other two models, also for RAW and uncompressed.

Arri hope that there will be a working prototype of ALEXA Studio in the autumn of this year, perhaps IBC. The price of the Studio will be more than the Plus in the region of EURO90,000 which is less than the proposed price back in 2009 which was around EURO130,000.

The processing of the Studio with the ALEXA’s original dual path approach and full sensor path mixed with the 21st Century answer to optical viewfinders is at the heart of this new camera design.

Arri has been true to their word as far as schedules are concerned and now we just have to wait and see how good Studio is.

NAB 2011

April 11th - 14th 2011

Pure Digital Services exciting announcements for 2011 coming next!

Pure Digital builds new Alexa brackets for S.two OB1 data recorders. Due to popular demand for Arriraw and uncompressed recording from the Alexa, Pure Digital hashelped develop this brand new bracket to allow for easier placement of the recorder on the rear of the camera and also for much simpler steadicam use. Only available exclusively through Pure Digital Services.

Free Transfer

Pure digital Services are pleased to offer a free transfer to and from our Midlands based Worldwide HQ from any location in London, Manchester, Bristol and Birmingham for all our clients courtesy of Prestige Chauffeur Services.

Arriraw 3D Test Today

Pure Digital has just completed a 3D test shooting Arriraw from Alexas to S.two OB1 data recorders. Full HD 3D playback on set via Mistika Live and 2 x Arriraw 3D feeds recorded as .ari files to data magazines. All worked well and a full rig and sync test will take place in 7 days.

MPF for 2011

New Mobile Processing Facility for 2011. Allowing full resolution playback on location plus for Arriraw at 3K, HD at 2K, Epic at 5K and full 3D playback and verfication. Shoot, edit, deliver and master on location with instant playback and review capabilities.

Brand new for 2011

Brand new for 2011, Arriraw Digital Lab Facility. Full 3K DPX playback, 3D playback, 3D LUTs, Full colour timing pipeline and delivery, dailies and full large screen playback for all your Arriraw Cinematography. Full details coming soon.

Testing today

Testing today 3D Arriraw capture and delivery. Full testing results coming later.

New for 2011!

Mistika 3K DPX DPL for Arriraw: New for 2011 is Pure Digitals new Arriraw DPL, Digital Processing Lab. This unit will allow for full Arriraw processing, debayering and delivery on or near location. Full announcements after NAB 2011.

New Headquarters!

Brand New Worldwide Headquarters now open for business. All new Arriraw department open for full 3K DPX play background analysis.

Disney Project

Great Ape uses Pure Digital Services for all its Aerial Cinematography on Disney Project. Shooting 444 RGB DPXs uncompressed from the F23 to S.two OBIs Pure supplied all the data workflows and equipment.

Arriraw Project!

Pure Digital consults for 3D Arriraw Project!

New Staff

Rebecca Ryan is now the new Office Manager for Pure Digital Services. Due to rapid expansion Pure Digital is now taking on more staff.