A Few Best Men

Daniel Mulligan was hired as 2nd Unit DP for the Feature Production "A Few Best Men". The shoot was photographed on ARRI Alexa recording ARRIRAW to S.two OB1 data recorders. Pure Digital supplied all the data recording equipment plus full data workflows and back-up solutions. The shoot was London pick-ups for a Production that shot main unit in Sydney, Australia.

Mister Popper's Penguins!

Director Mark Waters and DP Florian Ballhaus have decided to use ARRI Alexa cameras and S.two’s OB-1 on-board recorder and complete file-based workflow for all principal photography on “Mister Popper’s Penguins” starring Jim Carey.

OB-1 and Alexa ARRIRW

David Cronenberg has chosen OB-1 and Alexa ARRIRAW for his new feature film “Cosmopolis” in Canada right now.
Phil Lord is also directing “ 21 Jump Street ” with OB-1 and using FlashDock workflows.
“Freelancers” with Robert DeNiro is also currently shooting with Alexa and OB-1.

Madam Butterfly 3D - Testing

Pure Digital supplies full data back-up services and OB-1 data recorders for another 3D shoot. This time we tested the F3s with 2 x Optimo Zooms recording 2 x 422 stereo feeds into 1 OB1 recorder. The shooting begins next week.

Cinegear LA 2011!

Cinegear LA 2011 : Demonstrated on the Stwo booth a full 3K solution for ARRIRAW. We can now mount the FlashMags directly into the Mistika via 400MB/S fibre allowing for instant scrub/playback of the rushes directly and full verification. This approach also allows us to start the 3K processing via our bespoke RAID arrays that give us the speeds to playback real 3K images (not 3K downconverted to HD) in real time from the processed 3K DPXs.

Its very cool, and a hell of a lot of work has gone into this by Pure Digital, S.two, Mistika, Light Illusion and Dulce. It works and works very very well :-)

Further details of our work and shoots running globally on the website/blog.

Santiago Day 4!

Santiago, Chile Day 04 : Shooting motion control all day for shots of multiple passes with action. OB-1 performed flawlessly replicating helicopter landings as seen here and the motion control in the studio. We processed the .ari ARRIRAW files to 3K DPXs for the Production which were delivered yesterday and will be delivered to print for evaluation this month.

Day 3 in Santiago!

Day 03 Santiago. Shooting today in an underground car park at Hoyts Cinema Complex. Lots of motion control for the effects and layers. VFX department on set very happy with ARRIRAW and uncompressed. The Production has now seen the quality of the RAW image and our wokflows for delivering it on set and are looking to shoot in July for 6-8 weeks. This is a tremendous first for the Chile market and everyone involved is extremely excited to be shooting RAW for the first time.
Images here of the motion control rig, OB1 recorder and Alexa shooting with Master Primes.

Day 2 in Santiago!

Day 02 Santiago, Chile. We shot on location at an underground carpark in central Santiago. Lots of ARRIRAW and motion control shooting with full technical debayer for select shots with all rushes being archived to Lacie drives via eSata. We can record fully matched Master (ARRIRAW) and Proxy/Offline (ProRes via onboard SxS card recording) together with matched timecode and trigger all the recordings from the Alexa. Editorial on set to see the workflow discussing the proxy/offline (probably ProRes 4444) and our requirements for conform. Full 3D print emulation LUTs are being used created by Light Illusion and all is going very well so far. Day 03 starts in one hour. Dan Mulligan PDS Chile.

Santiago, Chile!

Day One, Santiago, Chile. Testing the ARRIRAW equipment for indoor and outdoors. OB1 working well with live debayer, LUTs and full timecode sync to the Alexa with new Alexa recording trigger for the OB1 allowing for timecode accurate ARRIRAW with ProRes Proxies/offline and allows simultenious recording of both the OB1/ARRIRAW and ProRes at exactly the same time, which is really cool.
Everyone is excited by this and its the first ever ARRIRAW shooting for Chile. More to come. Dan Mulligan Pure Digital Services

Sydney ARRIRAW Shoot

Pure Digital has finished testing in Sydney its OB1 data recorders for a 3D ARRIRAW shoot. Also tested was 444 25P, 422 50P and 422 x 2 stereo into one recording unit.

All testing was with Alexa cameras from Panavision Sydney, shooting begins Today!

Mistika on set ARRIRAW

Pure picks Mistika on-set ARRIRAW delivery. Full article to view on the following link.

http://www.tvbeurope.com/main-content/full/pure-picks-mistika-for-on-set-arriraw-delivery

Mistika ARRIRAW

Pure Digital is pleased to be working alongside Mistika to deliver ARRIRAW real-time 3K DPX workflows for on set delivery

http://www.sgomistika.com/2011/05/pure-digital-services-and-mistika-deliver-arri-raw-real-time-3k-dpx-workflows-for-on-set-delivery/

Premier of Mistika on set Processing System

Pure Digital Services is pleased to announce the worldwide premier of the excitng new ARRIRAW Mistika on set processing system. With our partners Mistika, S.two, Pixelution and Dulce we will demonstrate real time 3K DPX playback and near real time 3K DPX Log-C processing for the ARRIRAW format. This is a worlds first at the speeds and a unique way for productions to save time and money when shooting ARRIRAW for thier projects. More dates and details to follow!

Meeting Today

Daniel Mulligan, Owner of Pure Digital Services, has had a meeting today to supply all data workflow solutions, for ARRIRAW and RGB 444 DPXs, for a leading Post House in London, Uk. More to follow.

Testing in Chile!

Pure Digital Services and Rogue Element Films are pleased to be testing for a feature in Chile this May. More information on our progress with this exciting project will follow!

ArriRAW 3D shoot

Pure Digital Services has completed a test last night which proved successful, OB1 data recorders are now on the way to Sydney for the ArriRAW 3D shoot!

Press Release!

Follow the link below for the full Press Release of Pure Digitals and SGO Mistikas ARRIRAW full resolution workflow toolset!

http://www.sgomistika.com/2011/05/pure-digital-services-and-mistika-deliver-arri-raw-real-time-3k-dpx-workflows-for-on-set-delivery/

Updated Website

Latest 3D and ARRIRAW news on Pure Digital at our freshly updated website on
www.puredigitalservices.com

New for 2011

Complete RAW recording and delivery to 3K DPXs on Location new with nearly 100Tb of on Location storage!

May 2011

Pure Digital Services and Rogue Element Films Testing ArriRAW in Chile in May 2011!

May 2011

Taking place in Blackpool, UK, this May, Uncompressed 444 DPX Aerials!

SR Tape Stock Shortage

Has the recent worldwide shortage in SR tape stock caused any issues for upcoming Productions? Why not shoot data to file based recorders and recreate the SRW1 workflow with DPX files. Alexa, F3, F35, F65 and more can all record to data recorders and Pure Digital has been shooting this way for over 6 years. Call us now for a quote and shoot your Production uncompressed to disk.

New Pure RAW division

New for 2011 Pure Digital Services is pleased to announce the development of its Pure RAW division. This will primarily look after camera RAW digital negative from cameras such as Arri Alexa (ArriRAW), EPIC from Red and the new F65 from Sony. Full data workflows for 2D and 3D will be offered as well as the necessary hardware to record the RAW format for the Alexa, EPIC and F65.

Mistika ArriRAW Live

Mistika ArriRAW Live arrives at Pure Digital Services, take the next step to higher image quality an improved workflows!

ALEXA 3D - ANOTHER NEW ALEXA - THIS TIME IT’S M

Republished with permission from www.definitionmagazine.com

ANOTHER NEW ALEXA - THIS TIME IT’S M

ARRI is developing a further model in the ALEXA family of cameras: the ALEXA M - a new, remote solution consisting of a separate camera head and body.

At the Arri press conference it was also announced that the Cameron Pace Group, James Cameron and Vince Pace will be entering an agreement to co-develop the camera system and as a result that Group will have exclusive commercial access to the first systems to be made available in September 2011, Serial production and sales release of the ALEXA M to all customers will commence during the first quarter of 2012.”

ALEXA M is tailored for action photography, tight corner shots and 3D productions. Based on proven ARRI technologies, the M model features the same great image quality that has made ALEXA so popular.

The M head is optimized for small size and low weight, offering the flexibility when used on lightweight 3D setups. Multiple mounting points on top and bottom allow an easy setup onto existing 3D rigs. Head and body are connected with a fibre optic cable that can also be used for powering the head, depending on distance. The back end provides various recording options, just like the standard ALEXA does: images, sound and metadata can be recorded onto SxS cards or on external recording devices, offering different kinds of workflows.

ALEXA M has a PL mount, works perfectly with all existing 35mm lenses and is compatible with a wide range of ARRI accessories.

Pure RAW Testing with ArriRAW Live

Pure RAW, part of Pure Digital Services, have spent all day yesterday prepping and testing another ArriRAW LIVE system from Mistika in the UK for our upcoming ArriRAW projects, of which one is in 3D and another data show for Disney. We consulted with Mistika and Steve Shaw at Light Illusion to create a full onset workflow for ArriRAW and are delighted with the results.

The ArriRAW live unit allows for real time 3K playback on location and near real time full technical debayer, all created and delivered on location, allowing for speedier workflows, full 3K DPX delivery to Post, 3K playback and verification on set including full dailies and offline content, including iPad screeners, all from the fully debayered Master DPX and all created near set.

I have uploaded some images from our UK test yesterday at www.puredigitalservices.com within the blog page, do take a look. More details coming during today at NAB plus a full technical evaluation on our blog pages this week.

Thanks must go to Mistika SGO and Geoff Mills, Light Illusion Steve Shaw and Sandy and to S.two for all the hard work and research to bring this system to market, thankyou all.

Testing Today!

Owner of Pure RAW! Daniel Mulligan is today taking delivery of a brand new Mistika ArriRAW system. Testing done check out the images!

Coming to Pure Digital in 2011

Pure Digital and Mistika are to announce the Worlds first on location ArriRAW full resolution workflow toolset.

Full Press Release to Follow in the Next Few Days!

Alexa Studio Camera

Republished with permission from www.definitionmagazine.com

Today Arri complete the programme of three ALEXA cameras that they announced back in 2009. The original ALEXA followed by the ALEXA Plus and now ALEXA Studio. ALEXA Plus was announced at
last year’s IBC in Amsterdam. The Plus is a ‘back to Arri dealership’ mod to the ALEXA and Arri have reported that 70% of Alexa owners have chosen to upgrade.

Now there is a new ALEXA, the Studio. (Differentiated in a similar way that the ArriCAM and ArriCAM Studio are). Arri are quick to underline that ALEXA is their platform, one that will be improved upon as and when the technology allows. The new family member is the one that many have been waiting for, the one with the optical viewfinder. The Studio’s optical viewfinder system, Arri say, will pass the performance of the ArriCAM and in fact any that Arri has made up to now. The complexity of producing a rotating mirror shutter system in a digital environment is why there aren’t many around, the only other is on the Arri’s D21 system.

With ALEXA Arri are trying to mirror their film camera logistics. You have ArriCAM Studio, ArriCAM Light, 435, and 235. All these cameras work on a typical feature film but do different things. They are used differently but produce inter-cuttable images. With the three ALEXAs Arri want a similar situation. Products differentiated on functionality not so much on basic performance. The picture quality remains the same. Of course on the Studio camera you can do anamorphic but with 16:9 you may have a Studio for a well controlled environment, a Plus on the shoulder and grab shots with the ALEXA.

The Studio then will have the new optical viewfinder and a 4:3 sensor with the total pixel count is 3392 x 2200 (27.98 mm x 18.15 mm). The active pixel count is 2880 x 2160 (23.76 mm x 17.82 mm).

The sensor is the same as the previous ALEXA cameras but in that camera the signal processing only deals with the 3-perf part, 16:9 area, the top and bottom of that area are not used and not powered. The Studio’s signal processing goes beyond that to include the rest of the sensor and so the camera will be more power thirsty.

ALEXA Studio will have the same recording capabilities with the SxS the same as with the other two models, also for RAW and uncompressed.

Arri hope that there will be a working prototype of ALEXA Studio in the autumn of this year, perhaps IBC. The price of the Studio will be more than the Plus in the region of EURO90,000 which is less than the proposed price back in 2009 which was around EURO130,000.

The processing of the Studio with the ALEXA’s original dual path approach and full sensor path mixed with the 21st Century answer to optical viewfinders is at the heart of this new camera design.

Arri has been true to their word as far as schedules are concerned and now we just have to wait and see how good Studio is.

NAB 2011

April 11th - 14th 2011

Pure Digital Services exciting announcements for 2011 coming next!

Pure Digital builds new Alexa brackets for S.two OB1 data recorders. Due to popular demand for Arriraw and uncompressed recording from the Alexa, Pure Digital hashelped develop this brand new bracket to allow for easier placement of the recorder on the rear of the camera and also for much simpler steadicam use. Only available exclusively through Pure Digital Services.

Free Transfer

Pure digital Services are pleased to offer a free transfer to and from our Midlands based Worldwide HQ from any location in London, Manchester, Bristol and Birmingham for all our clients courtesy of Prestige Chauffeur Services.

Arriraw 3D Test Today

Pure Digital has just completed a 3D test shooting Arriraw from Alexas to S.two OB1 data recorders. Full HD 3D playback on set via Mistika Live and 2 x Arriraw 3D feeds recorded as .ari files to data magazines. All worked well and a full rig and sync test will take place in 7 days.

MPF for 2011

New Mobile Processing Facility for 2011. Allowing full resolution playback on location plus for Arriraw at 3K, HD at 2K, Epic at 5K and full 3D playback and verfication. Shoot, edit, deliver and master on location with instant playback and review capabilities.

Brand new for 2011

Brand new for 2011, Arriraw Digital Lab Facility. Full 3K DPX playback, 3D playback, 3D LUTs, Full colour timing pipeline and delivery, dailies and full large screen playback for all your Arriraw Cinematography. Full details coming soon.

Testing today

Testing today 3D Arriraw capture and delivery. Full testing results coming later.

New for 2011!

Mistika 3K DPX DPL for Arriraw: New for 2011 is Pure Digitals new Arriraw DPL, Digital Processing Lab. This unit will allow for full Arriraw processing, debayering and delivery on or near location. Full announcements after NAB 2011.

New Headquarters!

Brand New Worldwide Headquarters now open for business. All new Arriraw department open for full 3K DPX play background analysis.

Disney Project

Great Ape uses Pure Digital Services for all its Aerial Cinematography on Disney Project. Shooting 444 RGB DPXs uncompressed from the F23 to S.two OBIs Pure supplied all the data workflows and equipment.

Arriraw Project!

Pure Digital consults for 3D Arriraw Project!

New Staff

Rebecca Ryan is now the new Office Manager for Pure Digital Services. Due to rapid expansion Pure Digital is now taking on more staff.

S.two OB1 Arri Certified March 2011

Pure Digital Services is the only UK based supplier of the OB1 recording system and the first rental operation to service a full V3 Arriraw workflow shoot in Australia early January 2011.

March 11, 2011 OB-1™ CERTIFIED for ALEXA and D-21 S.two is pleased to announce that all OB-1 on-board recorders have been certified by ARRI for ARRIRAW T-Link, now at v3.0. A simple software update provides full ARRIRAW recording support, real-time visualization, and playback. No hardware modification is necessary. S.two was the first manufacturer certified for ARRIRAW T-Link in March 2008, and OB-1’s are in use around the world with ALEXA and D-21 in ARRIRAW. OB-1 supports sync timecode and remote stop-start from the camera head for full integration of an ARRIRAW/DTE 'dual record' workflow. Easy to use uncompressed workflow, supporting all Alexa modes including high speed and dual-camera 3D, is completed with the S.two FlashDock. It features real-time playback of full raster ARRIRAW under edit control, high speed transfers of uncompressed ARC-compliant .ARI V3 files, and available archive to uncompressed LTO. S.two has become the worldwide leader in uncompressed recording and workflows with customers in 22 countries.

ICC profile cube from 3D LUT: Alexa EI350

Steve Shaw at www.lightillusion.com has shown us a way of baking into stand alone QuickTime movies (this includes Alexa captured 4444 ProRes) a 3D LUT that is converted into an ICC Profile.

By doing this we can use Colorsync within Mac OS to apply the converted 3D LUT and burn it into the .mov file.

To do this you do require Intel Mac and QT Pro7 and also the software, called Spaceman, which will do the 3D LUT conversion for you. Once you have converted the LUT into the ICC profile you then load this profile through QT Pro7 and Colorsync and there you will have the burnt in correction for your offline and dailies.

Attached here is an ICC profile for an Alexa EI350 LUT, this 3D LUT has ben converted to an ICC profile and here is the information as a 3D cube.

Regards

Pure Digital Services

Arriraw and ProRes LUT links

Here is the link to the information regarding the new LUT application to QuickTime ProRes for the Alexa plus our Australia and India V3 Arriraw shoots.

http://www.definitionmagazine.com/databank/?SSScrollPosition=0

Pure Images

Pure Digital

Alexa ICC Profile 3D LUT integration with ProRes

Taken from Steve Shaw and the Light Illusion web site March 2011 :

Alexicc FCP/Quicktome is an ICC based solution that enables FCP and Quicktime Pro7 running on a Mac, to work with Alexa ProRes444 Log-C rushes with LUT burnt in. Ideal for dailies and off-line workflows.

The main requirement for LUT operation with FCP and Quicktime Pro7 is the ability to convert true 3D LUTs into ICC profiles that are compatible with FCP and Quicktime.

To perform this conversion requires the use of SpaceMan ICC, or Light Illusion's LUT Conversion service.

To Use
To use Alexicc FCP you will need:

An Intel Mac with Quicktime Pro 7

To apply the ICC profile (LUT) within FCP to the sequence select Effects>Video Filters>Quicktime>Colorsync which will be implemented very soon.

CDL will also be implemeted soon.

To 'burn' the ICC profile into clips use the export window (or from within Quicktime Pro7) and use Export>Video>filter>Adjustments>Colorsync.

The Alexicc ICC profile should be set as 'Source', and the 'Target' set at Rec709, or sRGB, as required.

For more information on Alexicc contact www.lightIllusion.com or: steve@lightillusion.com.

3D LUT burn in for Alexa ProRes

Pure Digital Services in collaboration with Light Illusion www.lightillusion.com has developed a way of baking in 3D LUTs into self contained Quick Time Movies for offline and dailies delivery. Shooting ProRes 4444 via the Alexa means your Master File being encoded for Log-C delivery, with our system we can now deliver either the same ProRes 4444 copy with colour correction actually baked into the QuickTime for delivery.

Up until now this hasn't been available and now allows for full delivery of your corrections for all content delivery for Alexa and ProRes 4444 capture.

Daniel Mulligan March 2011

Arriraw JPEG from 3K DPX master

Image taken from .ari file, debayered and 3D LUT applied to the 3K DPX. The DPX was then turned into this more easily downloaded JPEG copy.

Pure Images, Pure Digital.

More kit shots from Arriraw

Kit outdoors. Alexa/Astro 8" with waveform, OB1 with Flashmag.

V3 Arriraw, Pure Images, Pure Digital

Live debayer for monitoring

Here is our 8" Astro monior providing a full live realtime debayer from the recorder. We can apply a LUT to this output via USB so providing full live images all debayered for that live output.

Pure Images, Pure Digital

OB1s and Alexa

Kit from the Arriraw tests and workshops in India. Here are the Alexa cameras with OB1s attached on top.

Alexa/OB1 Arriraw workshops India

More images from the workshops in India. Alexa with OB1 recorders shooting V3 Arriraw to Flashmags.

Pure Images, Pure Digital

Few Best Men DP wins ASC 2010 award.

Stephen Windon, currently shooting “A Few Best Men” in Australia with ARRI’s Alexa and S.two’s OB-1, a shoot Pure Digital was involved with supplying full Arriraw workflow from OB1s to Post delivery, has been awarded the ASC’s prestigious Outstanding Achievement in Cinematography 2010 for his HBO series “Pacific”.

Windon has also received two Prime Time Emmy nominations and is known for his work as DP on “Deep Blue Sea”, “House of Wax”, and “The Fast and the Furious: Tokyo Drift.

Pure Digital supplies "A Few Best Men" with Arriraw workflow

Pure Digital Services arrived in Sydney, Australia on New Years Eve to help develop their Arriraw workflow and advise on the OB1 recorders and full workflow for Arriraw.

" S.two’s award-winning OB-1 on-board recorder has been chosen to record principal photography for “A Few Best Men”, a feature film from DP Stephen Windon ACS (“Pacific”). ARRI Alexa cameras shooting ARRIRAW, OB-1 recorders and S.two’s FlashDock transfer stations are being supplied by GEARHEAD out of Sydney. Post production services are being provided by E-FILM Australia. "

Pure Images, Pure Digital

Results Pt.02

The Results Pt.01

Arriraw

Exterior

Tree

Nice

PURE

The PR

Annapurna Studios

Hyderabad

India

Rogue Digital

Pure Digital

Alexa kit

S.two

Arriraw

Debayer

On set

Services

Great Pictures

PURE

The Kit

Alexa

Arriraw at 24FPS

S.two OB1

Astro 8"

16mm Ultra

Pure Images

Pure Digital

ID the shot.

250 ASA

0.9 ND

Arriraw at 24FPS

5600K

16mm lens

Pure Images

Pure Digital

Arriraw Workshop images

Alexa sending T-Link Arriraw to an S.two OB1 with Astro onboard showing a live real time debayered output.

Pure Images, Pure Digital.

Flashdock tour - India Feb 2011

Here is the same Flashdock now in India doing a full V3 Arriraw workshop and demonstration.

On top is an OB1 data T-Link recorder with Flashmag.

Alongside is an 8" Astro waveform/HD monitor.

Pure Images, Pure Digital

Flashdock for real time Arriraw playback

Here is our Flashdock unit for the OB1 data recorders. Real time playback of Arriraw rushes for verificaton and archive.

Pure Images, Pure Digital.

Arriraw Testing in India Feb 26th 2011

Pure Digital Services

Arriraw test image from .ari file, Log-C encoded and contrast 3D LUT added.

Pure Images, Pure Digital

India Feb 26th 2011 Arriraw

Pure Digital Services is breaking new ground all over the world and now showing the exciting Arriraw format to clients in Hyderabad in India.

Full workshop and workflow demonstrations.

Pure Images, Pure Digital.

Stwo OB1 at BVE 2011

Pure Digital Services

Pure had the honour of demoing a brand new OB1 recorder for a client based at BVE 2011. Here is the unit and is now available for purchase or rental from Pure Digital.

Call 07866 447564 for a demo.

Pure Images, Pure Digital

Flashport 400mb/s transfer speeds for ARRIRAW

Pure Partners for ARRIRAW 2011

OB1s and Pure Digital - UK ready NOW!